The newly-launched Audi e-tron is more than just a car for the brand with the four rings.

The first fully electric production model for Audi signals what’s to come: More e-models. In fact, Audi plans to roll out as many as 12 electric production models by 2025. Leading the charge will be this year’s e-tron and the e-tron Sportback in 2019, followed by other models that will cover all market segments ranging from the compact to full-size class. Plug in and discover a fully-electric future.

The e-tron boasts fast charging with up to 150 kW at charging stations, making it ready for long distances in just 30 minutes.

With the world premiere of the Audi e-tron in San Francisco, the brand with the four rings sent out an unmistakable signal of its push to go completely electric in the future. And it’s a future that’s not too distant. The e-tron itself underscores that fully electric mobility is a reality and feasible without compromising on performance or luxury – all hallmarks of Audi.

For instance, the e-tron boasts fast charging with up to 150 kW at charging stations, making it ready for long distances in just 30 minutes. This and other innovations in this game-changing model augers well for the brand and the future of fully electronic mobility.

“The Audi e-tron is definitely a highlight in the history of our company and the starting signal for our electrification strategy,” said Peter Mertens, Member of the Board of Management for Technical Development at AUDI AG. 

This strategy will see a whopping 12 new all-electric drive models on the road by 2025. Following the e-tron will be the e-tron Sportback SUV debuting next year. But before the year is out, Audi will also present yet another concept showcar packed with future-forward innovation: The e-tron GT, a highly dynamic coupe developed jointly with Porsche.

The collaboration comes in the wake of collaboration between fellow Volkswagen Group brands to develop the Modular Electrification Platform, which is a system for electronic car manufacturing that will form the basis for a series of Audi e-models.

The other e-models lined up for production in the coming years will also cover every market segment such as the compact and full-size class so that Audi fans will be spoilt for choice. Plus, the brand plans to expand its range of plug-in hybrid cars in addition to the new all-electric models.

“In the future, virtually every market segment will include models powered by a combination of electric motors and a combustion engine, and that can be charged at an electric outlet,” said Mertens, the Board Member for Technical Development.

 

Flown in directly after its world premiere in San Francisco, the Audi e-tron was featured at the recent Audi Brand Experience Singapore 2018. It was the full-electric SUV's first apperance in Asia.

Attendees of the Audi Brand Experience Singapore 2018 were among the first in Asia to see the new Audi e-tron (centre).
Participants of the Audi driving showcase, which the Audi e-tron was featured in, had a chance to get upclose and personal with this full-electric SUV.

Learn more or register your interest here, ahead of the Audi e-tron's arrival on our shores in 2019.

	
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            [sub_description] => Adrian Gann, Manager of Technical Training at Audi, shares how servicing will change with smart, new-generation vehicles.




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            [sub_description] => Three drivers tell us why they use the Audi on demand premium mobility service.

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            [sub_description] => Treat yourself—have a break from the daily grind with these foodie recommendations from Class 95FM DJ and Audi Brand Ambassador Yasminne Cheng. You’ll feel like you’ve taken a mini-vacation in New Zealand, France, Japan and the Mediterranean. 
Interview by Siti Rohani.
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            [sub_description] => Happy International Women’s Day! 

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            [sub_description] => The Audi Q series continues to win hearts around the world by propelling the brand to another year of record sales in 2017. The brand with the Four Rings delivered a whopping 1,878,100 models to grow by 0.6% – an increase in sales for the eighth year in a row. And one in three of those Audi models was a Q. The SUV family was a favourite in Singapore as well with numbers growing from 281 in 2016 to 667 last year – thanks to the launch of the Q2 and Q5. And this year looks exciting for fans of ‘The Q’ as well as for Audi. 
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Karen Tee (copy), Garçon Design (illustration).
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