All the Audi highlights at the Singapore Motorshow 2019.
The new Audi Q3 is one of the 15 models on display at this year’s Singapore Motorshow

The Singapore Motorshow 2019 returned for the fifth year running. Held at Suntec Singapore Convention & Exhibition Centre from 10 to 13 January, the annual motoring event showcased more than 30 automotive brands, including Audi, which had 15 models on display this year. There were plenty of highlights that thrilled gear heads out there, including test drive opportunities, the unveiling of the Audi Q3 and the arrival of the new A6 sedan.

 

First in Asia: The Audi Q3

Visitors at this year’s motorshow were one of the first few to lay their eyes on the second-generation Audi Q3 as it made its debut in the region. Its bolder styling, notably at the front end, is guaranteed to turn heads. The ultimate all-rounder, the family SUV features the latest Audi design language and is even more efficient and fun to drive. The new model is slightly larger and wider than the original version with spacious interiors to cater to the active lifestyles of its users.

"“The new Audi Q3 is one of the many key new models in our product offensive. More spacious, usable, connected and completely digitalised, it is the perfect car for this city," says Managing Director of Audi Singapore, Mr. Jeff Mannering. "
Mr. Denny and his son Benji checking out features of the new Audi Q3

After the media preview that took place on 10 January, members of the public rushed in to check out all the new car models debuting this year. Mr. Denny, who hails from Australia, was there with his young son, Benji. The two – both car enthusiasts – got a good look at the Q3, even getting behind the wheel at one point: “It’s a pretty neat car. We both think it’s very comfortable too.”

Introducing the new Audi A6

It certainly didn’t stop at the first-in-Asia reveal of the Audi Q3. There was also the latest Audi A6 – the quintessential business sedan that blends elegant style with genuine sportiness. In terms of exterior design, the surfaces are taut and sharply defined with striking lines that convey precision and character. The refined interior now includes the all-digital MMI touch response system, plus much more of the intuitive tech recently introduced to the top-of-the-range A8.

The Audi A6: one of the newest models now available in Singapore

“Over the last months, we’ve launched a new A8, Q8, A7, and RS 4. Today marks the arrival of the brand new A6 in Singapore. This is the new standard of luxury. These models are not only the newest. They are the most advanced, the sportiest, and sexiest cars in the market. They represent the next chapter of our brand,” says Mr. Jeff Mannering.

The Audi AR Experience is like something straight of a ‘Black Mirror’ episode

Real feels

This year, Audi presented its next generation Audi AR Experience. The latest development of the digital retail experience at Audi seamlessly combines the realms of virtual and augmented reality. Through the Audi AR Experience, users can go on an immersive multi-media journey while learning more about the smorgasbord of features in an Audi.

 

Get yourself an Audi ride anytime, anywhere you like

Whenever, wherever

Audi on demand came in 2018 – a premium mobility concept which allows users to select their car of choice and use it up to 28 days. At the motorshow, Audi offered exclusive on demand packages, such as a two-day experience with the classy Audi A3 Cabriolet for just $398 (usual price $464). Also, there was the launch of the Audi on demand chauffer service. The service is now in its pilot stage, but soon fans can ring up Audi to order a car – complete with a driver – and travel around the city in style.

Watches, sunglasses, toy models – all this and more available at the Audi Shop

Take your pick

Making a return to the Singapore Motorshow was the specially designed vending machine at the Audi Sport retail store. Visitors got the chance to pick up branded merchandise via contactless payment (which is part of Audi’s digitisation of the business), including a wide range of lifestyle products, Audi Genuine Accessories and Parts, as well as Audi on demand credits.

Click here for more highlights from Singapore Motorshow 2019.

	
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            [sub_description] => Treat yourself—have a break from the daily grind with these foodie recommendations from Class 95FM DJ and Audi Brand Ambassador Yasminne Cheng. You’ll feel like you’ve taken a mini-vacation in New Zealand, France, Japan and the Mediterranean. 
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            [sub_description] => It’s the time for festive celebrations with family and friends over delicious food. Class 95FM DJ and Audi Brand Ambassador Yasminne Cheng recommends three different places to make merry, from the very posh to the oh-so-casual. Whichever you decide, you’ll be assured of a tasty meal and perfect ambience. Interview by Siti Rohani.
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Karen Tee (copy), Garçon Design (illustration).
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            [sub_description] => Singer-songwriter and Audi Brand Ambassador Dick Lee visited The Golden Land for the first time recently—taking it slow on a luxurious river cruise from Mandalay to Bagan, staying at a legendary colonial hotel and snacking on noodles in the heart of Yangon.
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