The Audi Q series continues to win hearts around the world by propelling the brand to another year of record sales in 2017. The brand with the Four Rings delivered a whopping 1,878,100 models to grow by 0.6% – an increase in sales for the eighth year in a row. And one in three of those Audi models was a Q. The SUV family was a favourite in Singapore as well with numbers growing from 281 in 2016 to 667 last year – thanks to the launch of the Q2 and Q5. And this year looks exciting for fans of ‘The Q’ as well as for Audi.

Audi’s record-breaking performance in 2017 comes on the back of growing sales in all three core markets. The United States achieved new record-breaking sales month by month to post a 7.8% boost. Not to be outdone, China delivered a 1.1% increase, and Germany returned a 0.4% growth. Making these numbers all the more impressive is that the sales increased despite a turbulent first half due to economic and political uncertainties last year.

So popular was the series, that almost 1 in 4 cars sold by Audi locally was a Q model.

“Despite a very challenging situation we achieved positive growth in all core markets in 2017 and achieved a new record-breaking sales result worldwide. Every single market contributed to this outcome. This demonstrates the attractiveness of our product portfolio to our customers,” said Bram Schot, Board Member for Sales and Marketing at Audi AG.

Much of the brand’s growth in 2017 can be attributed to the increase in global demand for the Q models. More than 689,150 units were sold – an increase of 10.8%. The model proved popular in major markets like UK, Germany, Italy, China and, of course, Singapore.

In the city-state, the launch of the Q2 and Q5 models boosted SUV sales by 6%. So popular was the series, that almost 1 in 4 cars sold by Audi locally was a Q model.

What's next? The eagerly anticipated Audi Q8 is set to hit our shores this year.

The coming year brings exciting prospects with the eagerly-awaited launch of the Audi Q8.

If the overwhelmingly positive reaction for the concept model that made an appearance at last year’s North American International Auto Show in 2017 is anything to go by, the new SUV promises a smooth ride ahead for discerning drivers everywhere and for Audi.

Watch this space for more.

	
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            [sub_description] => From tropical Havana and Hoi An to buzzing Hong Kong, singer-songwriter and Audi Brand Ambassador Dick Lee shines a spotlight on his three most recent vacation hotspots. Interview by Siti Rohani.


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            [sub_description] => It’s the time for festive celebrations with family and friends over delicious food. Class 95FM DJ and Audi Brand Ambassador Yasminne Cheng recommends three different places to make merry, from the very posh to the oh-so-casual. Whichever you decide, you’ll be assured of a tasty meal and perfect ambience. Interview by Siti Rohani.
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            [sub_description] => Claims Manager Nora Khai takes us behind the scenes at Audi’s new facility for a glimpse at what happens when your vehicle goes in for repairs. 

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