The future is digital and 'Vorsprung' is the driving force behind Audi's journey to become the world's premium digital car company. And the results were on show at the first Audi Summit in Barcelona, where the all-new Audi A8 made its entrance. Other technological milestones such artificial intelligence, sustainable manufacturing, connectivity and digital services were also showcased as Audi creates the premium car of tomorrow.

In true ‘Vorsprung’ spirit, Audi is set to become the world’s leading digital car company as it continues to develop new ways of integrating customer’s lifestyles in a sustainable way – making life easier and creating more time for personal freedom.

 

A STAR IS BORN: The new Audi A8

The new generation Audi A8 is the world’s first series-produced car developed for highly automated driving.

The new generation Audi A8, which made its world debut at the event offered a glimpse into the progress that Audi is making. The flagship limousine represents the new face of the brand powered by trailblazing onboard technology – making Audi the world’s first premium manufacturer with a fully electrified model series.

The Audi A8 is the world’s first series-produced car developed for highly automated driving. In traffic jams on the highway, it can take over control at speeds up to 60 kilometers per hour. Without having to keep their hands constantly on the steering wheel, and where national laws allow, the driver now has the freedom to spend valuable time on other activities supported by the car – catch up with loved ones through a video call, focus on a work project, or even watch the on-board TV.

 

AUTONOMY AND INTELLIGENCE: Introducing Audi AI

The AI-powered self-driving vehicle will make life easier by creating more time for the driver and offer the freedom to relax or be productive while on the road.

The brand with the Four Rings also debuted its Audi AI technology at the Summit. With autonomy, intelligence, and innovation as its cornerstones, Audi AI aims to make car occupants’ lives easier and commutes safer through artificial intelligence. How does it work?

The Audi of the future will continually learn and develop its capabilities, while the technology adapts to people’s individual needs. Audi AI will also suggest appropriate services and books them if desired by its passengers, like a concierge. Essentially, the AI-powered self-driving vehicle will make life easier by creating more time for the driver and offer the freedom to relax or be productive while on the road.

 

GREEN INNOVATIONS: The Audi way

“With everything we do, we want to make our customers’ lives easier. We give them time, connect them with their environment, and offer them sustainable solutions and unique experiences.”

With growing focus on sustainability around the world, Audi has assumed responsibility and is leading the way through green innovations to protect the climate and environment. One example of such a groundbreaking technology is CO2 capturing – a process for removing carbon dioxide from the air. This CO2 is used to produce innovative fuels such as synthetic Audi e-gas – or even carbonated drinks.

At the same time, the brand is demonstrating that electric drive systems are essential for future automobiles at Audi. By 2020, the product range will include three attractively designed and efficient electric cars. Under the motto of “Clean cars from clean factories,” Audi is already planning the CO2-neutral production of the Audi e-tron in Brussels as of 2018.

“For us at Audi, Vorsprung goes far beyond the car,” said Dr. Dietmar Voggenreiter, Board of Management Member for Sales and Marketing at AUDI AG. “With everything we do, we want to make our customers’ lives easier. We give them time, connect them with their environment, and offer them sustainable solutions and unique experiences.” 

	
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            [sub_description] => It’s the time for festive celebrations with family and friends over delicious food. Class 95FM DJ and Audi Brand Ambassador Yasminne Cheng recommends three different places to make merry, from the very posh to the oh-so-casual. Whichever you decide, you’ll be assured of a tasty meal and perfect ambience. Interview by Siti Rohani.
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Karen Tee (copy), Garçon Design (illustration).
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            [sub_description] => Looking for a restaurant that will tantalise your taste buds and your senses? With decor that evokes Peranakan chic, Spanish cheer and country charm, these three hot dining spots recommended by MediaCorp CLASS 95 DJ and TV host Yasminne Cheng will transport you.
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            [sub_description] => Singer-songwriter and Audi Brand Ambassador Dick Lee visited The Golden Land for the first time recently—taking it slow on a luxurious river cruise from Mandalay to Bagan, staying at a legendary colonial hotel and snacking on noodles in the heart of Yangon.
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