Stephanie Chai founded The Luxe Nomad in 2012 after seeing a gap in the Asian travel market, taking the last-minute deals popular in the mainstream marketplace, and applying them solely to the luxury sector. Her business has evolved to become Asia-Pacific’s leading luxury villa booking portal, listing over 1,900 villas in more than 35 locations.

With her glamorous looks and ease in front of the camera, Stephanie Chai breaks the traditional image of an Asian business leader. Raised in New Zealand and Malaysia, the founder and CEO of The Luxe Nomad luxury travel website has succeeded in reinventing herself from model and television personality into one of Asia’s leading young female entrepreneurs. Multi-talented, versatile, stylish, and completely at home in a tech-rich environment, Stephanie and the new Audi A6 are perfect partners. During a recent visit to her office in Singapore, Audi Magazine chatted to her about being a successful woman in tech and her tips for start-up success.

Image: Scott A. Woodward

Can anyone succeed as a start-up?

Whether you are male or female it does not matter, the most important element is whether you have a natural affinity for entrepreneurship.

 

What’s the hardest thing about developing a tech-based business idea?

I would say getting the customers to the website and to book with us was the toughest challenge. Even if you don’t have a technical background, it just requires a lot of logic. With the internet comes greater competition; everything is accessible, everything is real-time. And while technology is amazing, it’s also expensive to build. So, balancing the cost of tech with what a business needs to stay ahead can be tricky.

 

How does the start-up scene look today?

If you look at the Singapore start-up scene, or even Silicon Valley, four to ten years ago, things were pretty hot. It was easy to fundraise and the mantra was “spend, spend, spend”. But then we saw a change in mindset when quite a few start-ups who raised millions of dollars, suddenly couldn’t raise more at sky high valuations, simply because the longevity of their business model wasn’t there. Since then then there has been a shift in investor mindset to look at businesses that really work, and can actually make money (at some point). Not companies that sound ‘trendy’ but really only survive on funding.

What does it take to succeed?

Continuous evolution. Whether it’s myself, my staff, or the company as a whole, we need to constantly be moving, learning and looking to develop ourselves to stay on top of the game.

 

What drives you?

I deliberately don’t focus on my share value at The Luxe Nomad because to me, the primary reason why you start a business is not to make money, but rather to make a difference and to build something that will change things. If money is your number one goal, you can tend to make the wrong decisions – looking purely at short term returns or the bottom line as opposed to the big picture. And honestly speaking if money comes first then that means you don’t quite love what you do, and to run your own business you better love it even on the bad days.

One key element to our success has been our team. We have built a culture that is honest, driven, innovative and most of all supportive. They work really hard and one thing that drives me is that I want to ensure they all still get to wake up in the morning and go to a job they love.

How do you handle being a CEO?

I think leadership is something you naturally have or you don’t. Perhaps you can train yourself to be a leader, but I was one of those kids at school who always volunteered to be class captain or leader of the team, so it’s quite innate in me. I would say it’s also essential to always be positive. I always raise an eyebrow when I find someone in a senior management role who is pessimistic. You will naturally hit tough times, and I’ve also had points when I have felt down about things, but I make sure not to show that to my team. You take that home, but you can’t show that to your team because if you do, how are they supposed to feel upbeat?

The best advice I received?

“Hey, don’t worry – keep going!”. It’s simple, but there are no truer words.

 

Finally, any words for budding entrepreneurs out there?

Follow your heart. If you have a great idea, just go with it. People around you might try to talk you out of following your passions, but remember that they want what they feel is best for you, which is often safety, rather than what is actually right for you.

 

To learn more about the new Audi A6, click here.

	
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            [sub_description] => Treat yourself—have a break from the daily grind with these foodie recommendations from Class 95FM DJ and Audi Brand Ambassador Yasminne Cheng. You’ll feel like you’ve taken a mini-vacation in New Zealand, France, Japan and the Mediterranean. 
Interview by Siti Rohani.
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            [sub_description] => Happy International Women’s Day! 

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            [sub_description] => The Audi Q series continues to win hearts around the world by propelling the brand to another year of record sales in 2017. The brand with the Four Rings delivered a whopping 1,878,100 models to grow by 0.6% – an increase in sales for the eighth year in a row. And one in three of those Audi models was a Q. The SUV family was a favourite in Singapore as well with numbers growing from 281 in 2016 to 667 last year – thanks to the launch of the Q2 and Q5. And this year looks exciting for fans of ‘The Q’ as well as for Audi. 
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Karen Tee (copy), Garçon Design (illustration).
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            [sub_description] => Singer-songwriter and Audi Brand Ambassador Dick Lee visited The Golden Land for the first time recently—taking it slow on a luxurious river cruise from Mandalay to Bagan, staying at a legendary colonial hotel and snacking on noodles in the heart of Yangon.
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